Managing submissions
#Managing submissions
Every time a customer fills out one of your forms, their response is saved as a submission. Form Builder gives you a complete system for viewing, analyzing, exporting, and managing all your submission data — right from your Shopify admin.
#Submissions overview
The submissions system is organized around your forms. Instead of one giant list of every response, you start at a forms-level view and drill down into the submissions for each form. This makes it easy to find what you're looking for, especially if you have multiple forms running on your store.
#Forms-centric submissions index
When you open the Submissions page from the sidebar, you'll see a list of all your forms along with the number of submissions each one has received. Think of it as a high-level dashboard of your form activity.
From here, you can:
- See which forms are getting the most responses at a glance.
- Click any form to drill down into its individual submissions.
- Quickly identify forms that may need attention (low response rates, for example).
#Per-form drill-down view
Click on any form in the submissions index to see all the submissions for that specific form. This view includes:
- A sortable list of submissions, ordered by date (newest first).
- The submission number for each response.
- A quick summary of key field values.
- The date and time each submission was received.
You can also access this same view from the Forms page by clicking on a specific form — it opens the per-form detail page with both the submissions list and analytics dashboard.
#Submission detail view
Click on any individual submission to open the full detail view. This shows all the data from that response in a clean, card-based layout.
What you'll see:
- All field responses displayed in a structured card format, with field labels and submitted values clearly laid out.
- Submission metadata (see below for details on what's captured).
- Submission number — a unique sequential ID starting from 10000.
- Date and time of the submission.
Prev/Next navigation: At the top of the detail view, you'll find navigation arrows to move between submissions without going back to the list. This is especially handy when you're reviewing multiple responses in a row.
#What data is captured
Each submission stores two types of information: the form responses themselves and metadata about the submission.
Form response data
Every field in your form creates a data entry with:
| Property | Description |
|---|---|
| Field ID | A unique identifier for the field. |
| Type | The field type (email, text, select, file upload, etc.). |
| Label | The field's display label (e.g., "Email address," "Your message"). |
| Value | The customer's answer. Format varies by field type — simple text for text fields, structured objects for products, arrays for file uploads. |
For specialized fields, the value may contain additional details:
- Product fields include the product title, handle, quantity, and Shopify product ID.
- File uploads include the file URL, filename, and file size.
- Matrix/rating fields include structured response data.
Submission metadata
Along with the form responses, each submission automatically captures:
| Metadata | Description |
|---|---|
| IP address | The customer's IP address at the time of submission. |
| User agent | The customer's browser and device information. |
| Page URL | The page where the form was submitted (e.g., /contact). |
| Page title | The title of the page where the form was submitted (e.g., "Contact Us"). |
This metadata helps you understand where submissions are coming from and what devices your customers are using.
#Exporting submissions
You can export your submission data for use in spreadsheets, reports, or other tools. Form Builder supports two export formats:
| Format | Best for |
|---|---|
| CSV | Universal compatibility. Opens in Excel, Google Sheets, Numbers, or any data tool. |
| XLSX | Native Excel format with formatting support. Best if you work primarily in Excel. |
Export is available from the per-form submissions view. The exported file includes all field responses and metadata for the submissions in that form.
#Deleting submissions
Form Builder gives you flexible options for removing submission data:
Delete a single submission
From the submission detail view, you can delete an individual submission. This is useful for removing test entries or spam responses.
Bulk delete
From the per-form submissions list, select multiple submissions using the checkboxes and delete them all at once. Great for cleaning up a batch of test data or unwanted entries.
Delete all submissions for a form
If you need a clean slate, you can delete all submissions for a specific form in one action. This removes every response associated with that form.
Delete all submissions
From the submissions index, you can delete all submissions across all forms for your shop. Use this with caution — it cannot be undone.
Important: Deletion is permanent. Once submissions are deleted, they cannot be recovered. Make sure to export any data you need before deleting.
#Submission analytics
Each form has its own analytics dashboard that helps you understand how your forms are performing. You'll find these analytics on the per-form detail page.
Trend charts
See how submission volume changes over time with a line chart. Spot trends — are submissions increasing, decreasing, or steady? This helps you measure the impact of marketing campaigns, seasonal changes, or form updates.
Day-of-week breakdown
A chart showing which days of the week get the most submissions. Use this to understand when your customers are most active. For example, if most submissions come in on weekdays, you know your audience is primarily business-hours shoppers.
Hour-of-day breakdown
Similar to day-of-week, but broken down by hour. See if your submissions peak in the morning, afternoon, or evening. This can inform when you schedule email follow-ups or staff your support team.
Browser and device breakdown
Understand what browsers and devices your customers use when submitting forms. This data comes from the user agent metadata and is displayed as a visual breakdown.
Use this to make sure your forms work well on the devices your customers actually use. If 60% of your submissions come from mobile, prioritize mobile-friendly form design.
Top pages
See which pages on your store generate the most form submissions. If you've published the same form in multiple places (via different pages), this shows you which placement performs best.
Popular answers
For fields with predefined options (like dropdowns, radio buttons, and checkboxes), see which answers customers select most often. This is valuable for understanding customer preferences without manually counting responses.
Rating averages
If your form includes rating fields (star ratings, level ratings, or feedback fields), the analytics dashboard shows average scores. Track customer satisfaction over time and spot changes after you make improvements to your products or service.
#Tips for managing submissions
- Export regularly. If submission data is important to your business, export it periodically as a backup. Deleted submissions cannot be recovered.
- Use analytics to improve. Check the day-of-week and hour-of-day charts to understand your customers' habits. Adjust your forms and marketing accordingly.
- Review metadata. Page URLs and titles tell you exactly where customers found your form. Use this to evaluate which placements drive the most engagement.
- Clean up test data. After testing a new form, use bulk delete to remove test submissions before the form goes live.