After submit actions

#After submit actions

After a customer submits your form, you control what happens next. Form Builder gives you four options for the post-submission experience, and you can combine some of them to create the right flow for your store.

You'll find these settings in the After Submit tab of the form builder.

#Hide form

When enabled, the form disappears after the customer submits it. This prevents double submissions and gives a clear signal that the form was completed successfully.

What gets hidden:

• The form itself (all fields and the submit button)
• The form header
• The stepper navigation (for multi-page forms)
• The footer title

What stays visible:

• The success message (if you've set one up — see below)

Hide form is a great default choice for most forms. Once a customer has submitted, there's usually no reason to keep the form visible on the page.

#Show message

Display a custom success message after submission. This is the most common after-submit action and is typically used together with "Hide form."

You can customize two parts of the message:

Example:

• Title: "Thanks for reaching out!"
• Message: "Your message has been received. We'll respond within 1 business day."

The message appears where the form was on the page, so customers don't need to scroll or navigate anywhere to see it.

#Redirect to URL

Instead of showing a message on the same page, you can redirect the customer to a different page after they submit the form. This is useful when you want to:

• Send customers to a dedicated "Thank you" page with more detailed information.
• Redirect to a specific product page as part of a lead-capture funnel.
• Send customers to an external URL (like a booking calendar or payment page).

Just enter the full URL where you'd like to send the customer, and they'll be redirected automatically after submission.

#Discount code display

Show a discount code to the customer after they submit the form. This is a popular approach for popup forms and newsletter signups — "Sign up and get 10% off!"

The discount code is displayed as part of the success message, so customers can copy it and use it at checkout.

Note: The discount code display shows a code that you provide. The discount code itself needs to be created in your Shopify admin under Discounts — Form Builder displays it but doesn't generate it automatically.

#Combining actions

You can use these actions together for the best experience:

• Hide form + Show message — The most common combination. The form disappears and is replaced with a friendly thank-you note.
• Hide form + Discount code — Perfect for lead-capture popups. The form hides and shows the reward.
• Redirect — Typically used on its own, since the customer is leaving the page anyway.

#Tips

• Always show feedback. Whether it's a message or a redirect, make sure customers know their submission went through. A blank page with no confirmation creates uncertainty.
• Keep messages short. A quick "Thank you! We'll be in touch soon." is better than a paragraph. Customers want reassurance, not an essay.
• Match the tone. If your store is casual and fun, your success message should be too. If you're a professional services brand, keep it polished.
• Test the redirect URL. Make sure the URL you enter actually works and loads correctly. A broken redirect after form submission is a bad customer experience.